Entrepreneurship in our rapid moving, technologically advanced society has the potential to change our world for the better.
Entrepreneurship and Innovation (E&I) master’s degree trains students to be those powerful leaders of tomorrow with an innovative, interdisciplinary curriculum. E&I program focuses on training a global creative expert with substantial start-up potential and professional knowledge of both engineering and entrepreneurship.
UNIST commits to creating outstanding curriculum and co-hosts courses with an emphasis on problem solving, all driven by practical training with a combination of engineering and core graduate and professional graduate school courses.
EPS 501Entrepreneurial Mindset
This course focuses on how firms (both new and old) can create and capture value from product, process, and service technological innovations. To do so, this course will introduce students to new frameworks for examining both new and old problems related to innovation and technological change. This course consists of a mix between case studies and project courses, with an emphasis on class discussion and debate. While most of the case studies in class will focus on technology-oriented contexts, many of the insights developed during this course will be highly applicable to firms in non high-tech industries as well. A mastery of the tools and frameworks developed in this course will be useful to entrepreneurs responsible for the introduction and implementation of new products or services.
EPS 502Operating Startups
This course provides insight into the key steps needed to build a successful startup by designing a roadmap for developing and maintaining product and services, in a capital-efficient way and for maximum impact. The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Students will learn how to get out of the building and search for the real pain points and unmet needs of customers and how to find a proper solution and establish a suitable business model. Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.
EPS 511Venture Financing
This course is designed primarily to improve the student’s ability to finance a new or growing venture. The advantages and disadvantages of the sources of new venture capital are studied from the entrepreneur’s viewpoint. Core topics include bootstrapping, government loans and grants, commercial banking, angels, middle market private placements, DPOs, venture capital, venture banking, and small IPOs. Brief attention is also given to franchising, licensing, strategic alliances, joint ventures, leasing, and buyouts. A review of financial terms, financial statements, capital structure, valuation, deal structure, due diligence, and term sheets is provided.
EPS 512Entrepreneurial Marketing
How do you effectively perform the marketing function as an entrepreneur with limited time, financial resources, and people? This course focuses on key entrepreneurial marketing concepts and methods and their real world application by entrepreneurs. This course begins with students picking an entrepreneurial venture for which to develop an operational marketing plan. The venture is preferably one that the students would consider actually implementing if the plan proves feasible. The course sessions will typically cover an aspect of marketing for an entrepreneurial venture. The venture could also be a company for whom you are currently working. In addition to clarifying the concepts and methodologies in the readings, the course sessions will attempt to apply the concepts to the ventures of the students.
EPS 513Law and IP for Entrepreneur
This course focuses on the protection of proprietary rights in inventions, writings, creative expression, software, trade secrets, trade designations, and other intangible intellectual products by federal patent, copyright, trademark and unfair competition law, and by state trade secrecy and unfair competition law. Consideration will be given to the challenges posed for traditional intellectual property paradigms by new technologies and the shift to an information-based economy. This course is designed for the legal issues for startups.
EPS 514Global Entrepreneurship
This course addresses various aspects of global entrepreneurship and the opportunities available to start-ups and small businesses in the global environment. It explores the opportunities that entrepreneurs create, the challenges they encounter, and the ways in which they exploit opportunities and address challenges to conduct business across national boundaries and cultures. This course also examines entrepreneurship across different countries and cultures and the role of cross-cultural customs and institutional networks in affecting global and immigrant entrepreneurship. As developing and growing entrepreneurial and innovative businesses is very different to managing large established businesses in an international or global context, this course explores the special problems and advantages associated with entrepreneurial small and medium enterprises as well as re-interpreting the skills students have acquired into a global context.
EPS 515Growth Strategies
This course focuses on the problems that new venture companies face during their growth stages. Topics will cover company life cycle, growth theories, growth strategy, the role of management, organizational structure, business model innovation, franchise growth strategy, and marketing and finance strategy for growth.
EPS 590Entrepreneurial Practice I
Entrepreneurial Practice I is similar to research credits but applied to students individual entrepreneurial activities every semester. Those activities include problem identification, customer and technology validation, business formulation and development, influence of the regulatory environment, product development, validating the business model, operational planning, launching the entrepreneurial venture, etc.
EPS 591Entrepreneurial Practice II
Entrepreneurial Practice II is similar to research credits but applied to students individual entrepreneurial activities every semester. Those activities include problem identification, customer and technology validation, business formulation and development, influence of the regulatory environment, product development, validating the business model, operational planning, launching the entrepreneurial venture, etc.
EPS 599Capstone Project
This is a project course to solve the real-life problems of startup businesses. Students will apply the frameworks and tools of entrepreneurship and innovation management, and plan problem-solving through on-site problem identification, problem analysis, site visiting, and identification of solutions. After the completion of the project, students must turn in a written report.
Entrepreneurs need connections, and the E&I program delivers them. Meet professionals in related fields at numerous local and international events, arranged by UNIST and its global partners.
- UC Berkeley Global Innovation Campus
- Asian Youth Entrepreneurship Program
- UNI-Strong Program
- UNICorn Project
- ICONE Program